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Producing The Big Picture: Jennifer Alvarado Jennifer Alvarado is an international recording artist from Vale, North Carolina and has amassed over 1 million streams on Spotify alone. Her first EP project titled ''Playing with Fire'' was released in April 2021. She released a country pop EP titled “Songbird: Part One” in July 2022. “Songbird” is a two part collection of songs that shows Jennifer’s growth as a writer and is sonically much different than her earlier projects. “Catfish” is the first single off the “Songbird: Part Two” EP that will be released in early 2023. Her music has a country sensibility with a pop current running through it. Her voice is smooth and passionate with a sweetness and power that merge seamlessly into satisfaction for the listener. Her sound is a mixture of country, pop and blues that reflect an eclectic blend of influences. She has been recognized locally for her songwriting and was named ''One to Watch'' by Nashville Songwriters Association in Spring 2021 and Spring 2022. Her songs “IDWYB” and “Filthy Water” were Top 10 Finalists for “Best Pop Song” and “Best Modern Country Song” for the Spring and Summer 2021 World Songwriting Awards. She was just recently named the “2021 Country Artist of the Year” by Indie Star Radio. Her song “Curious” was a Finalist for "Best Pop Song" for the Winter 2022 World Songwriting Awards and won "Best Pop Song" for the Indie Songwriting Awards in Winter 2022. Her song “Rock This Way” was named “Best Pop Song” and “Best Overall Song” by the Indie Songwriting Awards in Spring 2022. Her duet “Starz Collide” with Canadian band, The Whythouse, was just named “Best Duet” for the Summer 2022 Indie Songwriting Awards. She has been nominated for five International Singer Songwriter Association Awards, including “Female Vocalist of the Year”, a Josie Award for Female Music Video of the Year for “Filthy Water”, and a Carolina Music Award for Country Female Vocalist of the Year. Hi Jennifer! When you look at all the music you have made, what is the big picture for how you want your artistry to be seen?

Ultimately, I want the listener to have a sense of hope that they are not alone. Music has always been my connection to the world. I am an only child and growing up, there were many times I felt alone in situations and the music of other artists and the lyrics they shared, helped me to feel like someone else understood my situation. You challenge the status quo, how did you identify your purpose for the music you wanted to put out?

My biggest goal is to be authentic. There is power in our vulnerability. Yes, it can be scary to share our truth; however, our ability to help others is found in our flaws and the messy details of our lives. When you create your body of work, are there boxes you must check or does everything evolve as it should be and you allow for the checklist to not be completely checked?

When I first started making music, I sorta checked off boxes. I now approach every song differently. I am no longer afraid to take a chance and try something new. Could you give us some insight of what your checklist does look like if you have one?

Even though I don’t necessarily operate off of a checklist, there are certain points I try to hit. My biggest emphasis has always been on the lyrics. I want to make sure they are clever and clear. It’s hard for a message to be conveyed if the song doesn’t make sense or the flow is off. I make sure grammatically the song is also in the correct tense throughout. It is hard for a listener to keep up if the voice of the storyteller keeps changing. Beyond that, I like to make sure any samples, instruments, etc. make sense to the story being told.

Who are you paying homage to for your vision as an artist?

I like to include elements of my influences in my music. But I also want to make sure the listener knows they matter. I don’t want to be disrespectful to those that have supported or may support my music in the future by releasing anything half-done. You are a visionary, please keep us in the loop of what your plans are for more music and WHERE you are headed next for your fans to connect with you? The second part of my Songbird project will be out in early 2023. This part is edgier. It has moved from the hurt victim to taking back my life and voice. I also have a Christmas project in the works for late 2023. And I have a couple other projects in the early stages. I am also hoping to expand my touring area in 2023 and add Florida, Texas and California into the mix. Direct Me Page - Official Website - Spotify Artist Profile - Instagram - @jenniferalvaradomusic Tiktok - @jenniferalvaradomusic Facebook Music Page - Youtube - Reverbnation - Twitter - @guitardiva12 Soundcloud -

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